How Software is Changing the way we do our Business

Today information pours in faster than we can make sense of it. It’s being authored by billions of people and flowing from a trillion intelligent devices, sensors and all manner of instrumented objects.And with 80% of new data growth existing as unstructured content – from music files, to 3D images, to medical records, to email keystrokes – the challenge is trying to pull it all together and make sense of it.

But what if you could tap into those information to uncover lucrative business opportunities or avoid some risks? The tools that I have been working on helps our Clients in finding highly intelligent and profitable answers in clever analytics software that can organize, store and mine all of the information scattered throughout their organization and provide customized intelligence to gain faster insight from this information. Here is an example of it…

There was a fictional scenario that some folks created in which a hospital needed to find ways to control costly readmissions, specifically readmissions of cardiology patients. It was implemented using IBM InfoSphere(the product that I work ), IBM Content and Predictive Analytics and Cognos Business Intelligence.

What was interesting was how the IBM technologies worked together to support this effort: IBM InfoSphere to make sure that hospital’s store of patient and operational data was trustworthy; the new IBM Content and Predictive Analytics for Healthcare solution to sift through treatment records to identify key, differentiating characteristics of at-risk patients; and IBM Cognos Business Intelligence to deliver this information in an easily consumable way – to hospital staff on the go and as they interact with patients.

So what was the learning?

  • Sometimes the right metric is out there – the value comes when you use it. We need to help our customers think differently about how to apply analytics to their business challenges.
  • Analytics definitely provides a competitive advantage – when an organization is willing to set aside traditional ways of making decisions. This change can be harder to make in some organizations than in others. But today, even many sports organizations are taking an analytics-based approach to managing their talent!

A nice link to follow up…

Disclaimer: The postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions

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