According to IDC, the enterprise social platforms market is expected to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years. The reason for popularity of Social networking is that organizations are looking for ways to adopt social business practices to
- Integrate global teams
- Drive innovation
- Increase productivity
- Better reach customers and partners.
Organizations are looking for ways to embrace social capabilities to transform their business operations, from marketing to research innovation and human resources. They require tools to gain insight into the enormous stream of information and use it in a meaningful way.
IBM’s social networking platform, IBM Connections, allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization to increase customer loyalty and speed business results. IBM Connections is available both on premise and in the cloud.
Due to IBM’s strong presence and wide acceptance, IDC recently ranked IBM number one in worldwide market share for enterprise social software. According to IDC’s analysis of 2011 revenue, IBM grew faster than it’s competitors and nearly two times faster than the overall market which grew approximately 40 percent. Read the IDC Report for details.
Some highlights about IBM’s social software:
- 8 out of the top 10 retailers and banks use IBM social business software
- More than 1/3 of Fortune 100 companies are working with IBM to become a social business.
- IDC indicates that IBM is nearly double the size of Jive, our nearest competitor.
For more information, visit www.ibm.com/socialbusiness.